YP is the largest local ad platform in the United States and is North America’s largest local search, media, and advertising company. YP’s mission is to help local businesses and communities grow, helping over 60M consumers discover and compare local merchants every day.

24 Hours

Help committed customers know you can serve them at any time of day.

Analytics

Get a comprehensive view of how consumers interact with your brand on the places they search with WayUp Marketing combined publisher-centric and proprietary data, like Searches, Profile Views, and more.

Business Categories

Help consumers and intelligent services understand what you have to offer by associating yourself with the right categories for your business.

Business Description

Leverage business descriptions to localize your brand, share its unique history, and attract more consumers.

Duplicate Suppression Technology

Suppress duplicate listings correctly, definitively, and according to each publisher’s best practices — so customers only see your authoritative digital knowledge.

Holiday Hours

Let your customers know if and when you’ll be open during the holidays.

Hours of Operation

Seize every micro-moment and make sure your customers know exactly when to find you.

Key Knowledge

Give consumers the knowledge they seek, including the name, address, and phone number of each of your locations.

Menu Indexing

Leverage your menu items to help you rank for more unbranded searches.

Patented & Clickable Featured Message

Leverage your menu items to help you rank for more unbranded searches.

Payment Methods Accepted

Link to and showcase store specials, promotions, seasonal coupons, and more, with WayUp Marketing exclusive Featured Message.

Photos

Make your digital storefront vibrant by showcasing photos of your business.

Quick Updates

Update your business listings quickly and effortlessly, so that your customers always have the most up-to-date information.

Review Monitoring

Tune in and listen to what your customers are saying across different review channels.

Special Hours

Stay flexible. Let customers know if and when your schedule will be extended, shortened, or altered in any way.

Split Hours

Let customers know the specific times of day (like lunchtime) when you’re closed for business.

Website URL

Drive more consumers to your webpages by providing a direct link to your website.

Year Established

Date yourself. Give consumers a sense of how established your business is.